I’m Pratikesh,

Product Designer combining research, systems thinking, and strategy, currently designing an AI-driven product with Google X.

Backed by 7+ years of experience in product design and UX research | RISD Grad | IIT Grad | Ex-Deloitte

Close-up of a laboratory centrifuge control panel displaying RPM calibration and preparation process.

LabTouch Interactive UX for Automated Cell Processing

#TouchscreenUX #HCI #IntuitiveInterfaces

This project focuses on designing an intuitive touchscreen interface for a laboratory automation robot, ensuring seamless interaction, clear process navigation, and real-time feedback for lab technicians.

Coming soon

Hand holding a smartphone displaying a task and progress tracking app named InstateMe with deadlines, tips, and task statuses on a light background.

Residency Process Simplification

#ScalableDesignSystem #DataDrivenDesign #UX

A platform helping out-of-state students save on tuition, increasing engagement by 30% through efficient design and research-led strategies.

View the Process
Laptop displaying a project management dashboard with tabs for Business Process, Technical Debt, Interface, Infrastructure, Value, Analytics, Security, and Data. The main section shows an 'As Is Analysis' with a heat map graph, and a list of modules such as Order To Cash, Logistics, Quality Management, Finance, Manufacturing Planning, and Manufacturing, along with migration, remediation, and reimagine percentages. The dashboard has navigation buttons for previous, setup, as-is analysis, reimagine, create core, renew core, upgrade, simplify, and transform data, with a next button highlighted.

Data Migration Tool

#BusinessTool #UXCasestudy

Clients upgrading from outdated systems to advanced platforms face data migration challenges. This case study uncovers solutions that boost productivity by 70%, maximizing ROI in the data migration process.

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Website or app displaying a motorcycle advertisement with the title 'Silent Beast' and a 'View Details' button, showing an image of a person riding a red motorcycle through a scenic outdoor setting with trees and clear sky, with a predominantly white and black color scheme.

Established Brand Through Strategic Design

#BrandStrategy #Designthinking #Digitalexperience

This tale unfolds the journey of building a brand in a new market, guided by strategic design thinking over four years. It delves into the hurdles faced in executing designs and navigating a multifaceted ecosystem. Ultimately, you'll witness the brand's growing confidence as it evolves through significant design decisions.

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A smartphone and a tablet displaying user interface screens of a professional networking or HR application. The phone shows a sign-in screen with a logo, welcome message, and login fields. The tablet displays a profile page of a person named Naga Saideswararo Kotha with contact information, work experience, skills, tags, and profile summary.

Optimizing candidate recruitment process

#HRtool #CRM #UXCasetudy #Adaptivedesign

This UX case study improves recruitment event management through adaptive design, focusing on organization and efficiency. It introduces a flexible system to better utilize recruitment funds.

View the Process

Non-disclosure projects

Due to non-disclosure agreements, specific project details cannot be shared. However, these projects highlight my contributions to designing impactful solutions for globally recognized brands, focusing on scalability, innovation, and user-centered outcomes.

Black Dell logo inside a black circle on a gray background.

Supply Chain Digital Transformation

My role
UX Designer

Project duration
8 months

Domain
Supply management portal

Designed a supply chain management platform for Dell, optimizing processes from sourcing to distribution. Led the distribution and business decision platform, collaborating with stakeholders to solve complex challenges through co-ideation and data-driven solutions. Worked with a 15-member UX/UI team to integrate inventory, logistics, and financial tools, enhancing efficiency and strategic planning.

Logo featuring a stylized skyscraper with a spire, and the word 'TransAmerica' below it.

Insurance Claims PWA Optimization

My role
Product Designer

Project duration
5 months

Domain
Insurance portal, PWA

Led the design of a mobile-friendly PWA for Transamerica, reducing insurance claim processing time by 40%. Optimized workflows, improved accessibility, and ensured compliance, delivering a scalable and seamless user experience.

AT&T logo featuring a black sphere with white curved lines and the black letters 'AT&T' next to it on a light gray background.

Business Tax & Fee Strategy Portal

My role
UX Designer

Project duration
5 months

Domain
Tax management tool

Designed a business intelligence portal for AT&T, enabling clients to strategically manage taxes and fees across U.S. jurisdictions. Collaborated with developers, BXD teams, and product leads to deliver a user-centric decision-making platform for tax analysis, pricing strategies, and revenue optimization.

Logo of Centene Corporation with the company name in bold blue letters and 'Corporation' in gray cursive font.

Healthcare Management Portal

My role
UX Designer

Project duration
3 months

Domain
Healthcare portal

Designed a healthcare insurance management portal for Centene, simplifying complex processes and enhancing usability. The web-based solution improved policy management, decision-making, and accessibility, creating a seamless user experience for both customers and administrators.

My Research Practice Through Four Core Values

My research is driven by a deep sense of inquiry and excitement for experimentation. I thrive on collaborating with diverse groups, adapting methods to different contexts, and refining ideas through continuous learning, guided by my core values of synergy, insight extraction, synthesis, and creating lasting influence. Providing a strong return on investment is also a crucial part of my research goal, ensuring meaningful impact and tangible value.

A black icon depicting two arrows forming a continuous loop in a figure-eight shape, indicating a cycle or recycling process.

Synergy

Line drawing of a brain with a simple, modern style on a light background.

Brain
Picking

Icon of a connected network or graph with nodes and lines

Synthesis

Outline icon of a star with a circle at the top and a semi-circle at the bottom, resembling a badge or award.

Influence

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Interactive smile art

Interactive Smile Art examines human connection through generative AI, exploring emotional expression, engagement patterns, and interactive digital experiences.

Camera mounted on a tripod set up in a snow-covered forest during winter.

Water synergy

Water Data explores water quality and accessibility through data-driven research, including surveys, human behavior analysis, system mapping, and interactive data visualization.

Chakra

Chakra

Chakra investigates rituals, materials, and science through expert interviews, surveys, interaction studies, motion analysis, and human behavior research.

A group of Indian people, including children and older adults, gathered around a brick platform with a statue on top in a rural area. Some are sitting, standing, or walking, with trees and a small building in the background.

Effect of migration

Effect of Migration utilizes ethnographic research, contextual inquiry, participatory observation, and qualitative data analysis to examine the socio-cultural and psychological impacts of migration.

A person placing a small white sticker or piece of paper on a wooden surface.

School of cognition

School of Cognition integrates cognitive mapping, ethnographic research, and neuroaesthetic analysis with statistical methods to measure spatial thinking gains.

A digital abstract art featuring a 3D wireframe cone and sphere structures on a black background with subtle gradient lighting.

Datum

Datum employs system mapping, speculative research, qualitative data analysis, and information design to explore the intersection of data perception, memory, and human cognition.